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T h e C o m p u t e r M a s t e r s . c o m |
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You have decided that you need a web site. What next? There are some decisions you need to make, and this Web Site Primer can help you make them. It's not everything you need to know, but we cover a lot of ground in a very little space!
Who is your target audience? Demographics is not a buzzword. It is the most important marketing information you can collect. Demographics encompass a wide berth of data from age to place and all areas in between. Demographic information is what you will use in the marketing of your site and may (or may not) be the same as the demographics of your normal business Do you sell to consumers? Are you business-to-business? Do you want customers in the 18-35 bracket, or the 18-49 bracket, or the 18-21 bracket, or the over 55 bracket? Is your business local, national, or global? Do you sell to certain zip codes or area codes? Certain streets or certain states? Are your prospects business owners, home owners, office managers, teenagers, car owners, homemakers, toy makers? Do your products appeal to certain people, or do they have universal appeal? What other kinds of products do your customers buy and why do they buy them and who do they buy them from? Knowing this information makes it possible to create a web site that attracts your customers and prospects, and holds their attention.
Computer Masters "The Only Computer Service You Will Ever Need!"
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